About NUNCHUKX
NUNCHUKX was founded by Ray Jin, who has lived in the United States since 2018. Throughout his years here, he saw how Chinese culture was often softened, misunderstood, or missing within America’s multicultural background. The humility of previous generations of Chinese immigrants made cultural expression even quieter. NUNCHUKX uses American streetwear as a medium to bring forward the real gems of Chinese culture—presented in a young, bold, and pop-driven way that can be understood and appreciated by a wide range of audiences.
Our Mission
We create for the young dreamers who left their hometowns to chase something new and to find a community in a place far from their own. Our mission is simple: to let our clients feel a sense of belonging and connection—proud enough to show the unique parts of their lives. We aim to thrive in the gap the industry hasn’t filled yet: premium, bold, design-focused, and comfortable streetwear that carries meaning. Our promise is to deliver the best products and service and to build a community where our people can be loud, proud, and unapologetically themselves.
The Community
Our community welcomes everyone. While NUNCHUKX was born from the mission of expressing contemporary Chinese culture, our purpose extends far beyond that. We believe every cultural background deserves to be seen, expressed, and celebrated in a more direct and authentic way. NUNCHUKX hopes to build a community—supported by Ray and the friends who helped shape this brand—that can grow steadily within the unique cultural melting pot of the United States. We want more people to come together here: to help each other, support each other, learn from each other, and truly understand one another. This is a space for all of us.
